Work

01 MTS × KION · special project

The Bad Apartment

Activation · 360 launch · Red Apple — 2× Gold

Moved a film launch out of promo and into a physical space: a 1930s apartment near Patriarch Ponds you could step inside.

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02 Korzinka · Uzbekistan

Grandma's Choice

Retail · CSR concept

Kept disappearing grocery expertise alive by making it a job. Older women as in-store curators in the fresh zones.

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03 Wink

That's not how we do it

Employer brand · Verbal identity · Tone of voice

Didn't invent a tone. Extracted it from raw interviews with Wink's top management.

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04 Korzinka · Uzbekistan

Net Positive

Brand concept · Sustainability

Turned the dead fishing nets of the Aral Sea into reusable bags. The symbol of one catastrophe, made into the instrument against another.

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05 spec · Nike

Traces of Work

Campaign concept

A Nike Work edition for the people who take impact for a living. Their shift mapped as one line, and a share that funds work-injury research with EU-OSHA.

visual — tbd

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06 tissue · self project

tissue magazine

Self project · Ad-free print magazine

What gets built when there is no client and no brief. An ad-free magazine about the creative industry.

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